Lars Justesen is the Chief Marketing Officer of Beriffa Group, where he leads the company’s global marketing strategy and drives brand development to amplify its mission of delivering innovative legal, financial, and strategic solutions. With over 20 years of experience in marketing leadership, Lars is a visionary in building impactful brands and engaging global audiences.

As CMO, Lars oversees all marketing initiatives, including digital campaigns, brand positioning, and client engagement strategies. His expertise in data-driven marketing and creative storytelling has elevated Beriffa’s presence in competitive markets, fostering strong client relationships worldwide. Prior to joining Beriffa Group, Lars served as Head of Marketing at a leading European consultancy, where he spearheaded campaigns that significantly increased market share and brand recognition across multiple regions.

Lars holds an MBA with a focus on Marketing from Copenhagen Business School and a Bachelor’s degree in Communications from the University of Aarhus. He is a prominent figure in industry circles, frequently speaking at global marketing summits on topics such as brand strategy, digital transformation, and customer-centric innovation.

Under Lars’s leadership, Beriffa Group continues to strengthen its global brand, connecting with clients through compelling narratives and innovative marketing strategies that drive business success.